Athens Originals
‍— 2017

Digital strategy and pitch deck design for the opening of Adidas Originals new flagship store.

CREDITS —

Agency : BBDO
Client : Adidas via BBDO
Digital Director : Nathalie Samacovlidi
PR Director : Elia Liataki
PR Manager : Dimitra Mari
Digital Manager : Kelly Tokas
Creative Director : Daphne Patrikiou
Senior Creative : Giannis Mazarakis
Artwork photography courtesy of
 BBDO
Portfolio photography  by Kelly Tokas

INFO —

The German sports giant, Adidas, strives to create an immense buzz around each new flagship store opening. These stores are considered the brand's retail labs and are therefore meticulously analysed in order to propose the strategy for maximumawareness. Adidas redefines "original" by featuring visionaries from the worlds of music, skate, sport, style and art. Valuing the brand's mission, the marketing strategy, organisation plan, visual touch points as well as the pitch deck proposal were emphasising the brand's youthful and authentic values.

Adidas Originals new flagship store. Adidas Originals new flagship store. Digital strategy and pitch deck design for the opening of Adidas Originals new flagship store. Adidas Originals AthensCoffee and Adidas
 Adidas Originals new flagship store. Adidas Originals new flagship store.