CREDITS —

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Agency :  BBDO

Client : Adidas via BBDO

Digital Director : Nathalie Samacovlidi 

PR Director : Elia Liataki

PR Manager : Dimitra Mari

Digital Manager : Kelly Tokas

Creative Director : Daphne Patrikiou

Senior Creative : Giannis Mazarakis

Artwork photography courtesy of  BBDO

Portfolio photography  by Kelly Tokas

MORE INFO —

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The German sports giant, Adidas, strives to create an immense buzz around each new flagship store opening. These stores are considered the brand's retail labs and are therefore meticulously analysed in order to propose the strategy for maximum

awareness. Adidas redefines "original" by featuring visionaries from the worlds of music, skate, sport, style and art. Valuing the brand's mission, the 

marketing strategy, organisation plan, visual touch points as well as the pitch deck proposal were emphasising the brand's youthful and authentic 

values.