Digital, PR strategy, sponsorship
event management at Athens
Xclusive Designers Week for Lufthansa.
Agency : BBDO
Client : Lufthansa via BBDO
Digital Director : Nathalie Samacovlidi
Account Director : Nasos Papachristoforou
Digital Manager : Kelly Tokas
Creative Director : Periklis Matsoukis
Senior Creative : Kostas Dalianis
PR Director : Bia Enotiadi
Designers Award Sponsor : Lufthansa
Official Makeup Sponsor : Shiseido
Official Hairstyling Sponsor : Rene Furterer
MORE INFO —
Lufthansa a member of Star Alliance, after a 3 year long rebranding positions herself as the new premium airline and becomes the gold sponsor of the Athens Xclusive for new designers awards at Fashion Week. All fashion shows took place at the historical Zappeion Hall. Following the brand's refresh, the #SayYesToTheWorld campaign proposes an appeal.
True to its vision, and contributing in every chance to the promotion of new talents and young entrepreneurship, Lufthansa chooses to support the New Designers Awards through the #SayYesToTheWorld campaign. Passing on the message that a wonderful world, full of opportunities and experiences awaits to be discovered. Valuing the brand's mission, the
marketing strategy, organisation plan as well as all visual touch points speak a universal language
of inspiration, self-reflection and new opportunities.