Digital, PR strategy, sponsorship 

event management at Athens

Xclusive Designers Week  for Lufthansa.


Agency :  BBDO

Client : Lufthansa via BBDO

Digital Director : Nathalie Samacovlidi

Account Director : Nasos Papachristoforou

Digital Manager : Kelly Tokas

Creative Director : Periklis Matsoukis

Senior Creative : Kostas Dalianis

PR Director : Bia Enotiadi

Designers Award Sponsor : Lufthansa

Official Makeup Sponsor : Shiseido

Official Hairstyling Sponsor : Rene Furterer



Lufthansa a member of Star Alliance, after a 3 year long rebranding positions herself as the new premium airline and becomes the gold sponsor of the Athens Xclusive for new designers awards at Fashion Week. All  fashion shows took place at the historical Zappeion Hall. Following the brand's refresh, the #SayYesToTheWorld campaign proposes an appeal.


True to its vision, and contributing in every chance to the promotion of new talents and young entrepreneurship, Lufthansa chooses to support the New Designers Awards through the  #SayYesToTheWorld campaign. Passing on the message that a wonderful world, full of opportunities and experiences awaits to be discovered. Valuing the brand's mission, the 

marketing strategy, organisation plan as well as all visual touch points speak a  universal language 

of inspiration, self-reflection and new opportunities.