Awarded digital marketing, PR strategy and project management for Campari NegroniWeek.


Agency :  4 Wise Monkeys

Client : Aperol Spritz via 4 Wise Monkeys

Account Director : Giannis Stoubos

Account Manager : Kelly Tokas

Account Executive : Fenia Sara

Creative Director : Kostas Loukadakos

Senior Creative : Hercules Sivitanidis

Digital Director : Evridiki Gavalaki

Artwork photography courtesy of  4WM

Portfolio photography by Kelly Tokas


Each year, in an effort to raise money for charities around the world, Imbibe magazine is celebrating the world's great cocktails during Negroni Week. Through a global celebration with a symbolic and charitable character, the nightlife in the city got a different meaning. The goal was double ; to firstly, encourage bartenders to participate in the Negroni Week and secondly, to motivate the world to enjoy a Negroni for a good cause. The campaign was based on the insight of the blind challenge, if a bartender loves a Negroni, he can make it blindfolded.


Challenge Participants : +68% vs last year

In total more than 700 bars across Greece participated, which ranked Greece as 2nd in Europe and 4th worldwide. Managed to raise 15.200€ for donation.

Awards Received : 2