Awarded digital marketing, PR strategy and project management for Campari NegroniWeek.
Agency : 4 Wise Monkeys
Client : Aperol Spritz via 4 Wise Monkeys
Account Director : Giannis Stoubos
Account Manager : Kelly Tokas
Account Executive : Fenia Sara
Creative Director : Kostas Loukadakos
Senior Creative : Hercules Sivitanidis
Digital Director : Evridiki Gavalaki
Artwork photography courtesy of 4WM
Portfolio photography by Kelly Tokas
MORE INFO —
Each year, in an effort to raise money for charities around the world, Imbibe magazine is celebrating the world's great cocktails during Negroni Week. Through a global celebration with a symbolic and charitable character, the nightlife in the city got a different meaning. The goal was double ; to firstly, encourage bartenders to participate in the Negroni Week and secondly, to motivate the world to enjoy a Negroni for a good cause. The campaign was based on the insight of the blind challenge, if a bartender loves a Negroni, he can make it blindfolded.
Challenge Participants : +68% vs last year
In total more than 700 bars across Greece participated, which ranked Greece as 2nd in Europe and 4th worldwide. Managed to raise 15.200€ for donation.
Awards Received : 2