CREDITS —

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Agency :  4 Wise Monkeys

Client : Aperol Spritz via 4 Wise Monkeys

Account Director : Giannis Stoubos

Account Manager : Kelly Tokas

Account Executive : Fenia Sara

Creative Director : Kostas Loukadakos

Senior Creative : Hercules Sivitanidis

Digital Director : Evridiki Gavalaki

Artwork photography courtesy of  4WM

Portfolio photography by Kelly Tokas

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MORE INFO —

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Each year, in an effort to raise money for charities around the world, Imbibe magazine is celebrating the world's great cocktails during Negroni Week. Through a global celebration with a symbolic and charitable character, the nightlife in the city got a different meaning. The goal was double ; to firstly, encourage bartenders to participate in the Negroni Week and secondly, to motivate the world to enjoy a Negroni for a good cause. The campaign was based on the insight of the blind challenge, if a bartender loves a Negroni, he can make it blindfolded.

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FIGURES —

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Challenge Participants : +68% vs last year

In total more than 700 bars across Greece participated, which ranked Greece as 2nd in Europe and 4th worldwide. Managed to raise 15.200€ for donation.

Awards Received : 2