Campari

Red Diaries

2018/19

Digital strategy and influencers management for Entering Red, Campari's new short-film première 

in Milan.

CREDITS —

Agency :  4 Wise Monkeys

Client : Campari  via 4 Wise Monkeys

Social Media Director : Evridiki Gavalaki

Account Manager : Kelly Tokas

Community Manager: Veevee Gotsopoulos

Creative Director : Katerina Dimitrakopoulou

Artwork photography and video courtesy of  Gruppo Campari

Portfolio photography by Kelly Tokas

MORE INFO —

Each year brings with it a new addition to the Campari Red Diaries campaign. Entitled Entering Red, the Campari Red Diaries short film celebrates two icons. The first is the brand, and the second celebrates the iconic Negroni cocktail. The reason why this cocktail is celebrated in the film is that 

2019 marks the 100 year anniversary of the Negroni.

Hosted at a private function in Milan, the new Campari Red Diaries campaign was launched with 

VIPs and special guests  invited to watch the third short-film Entering Red  première.