Digital marketing activations, TV commercial and art direction for restaurant chain L' Artigiano.
Agency : 4 Wise Monkeys
Client : L' Artigiano via 4 Wise Monkeys
Account Director : Katerina Mitsiopoulou
Account Manager : Kelly Tokas
Senior Creative : Hercules Sivitanidis
Senior Designer : Vaggelis Martinos
Digital Director : Evridiki Gavalaki
Photography : Panos Georgiou
MORE INFO —
L' Artigiano became the largest restaurant chain in Greece and in an effort to stay youthful and always ahead of time, the brand's request was to reintroduce their know-how and make the brand relevant to audience between 18-40 yo. The script ad was inspired from the original Netflix series La Casa de Papel, very popular among youngsters combined with a background music remix of the Bella Ciao anthem.