‍‍— 2018

Digital, PR strategy, sponsorship event management at Athens Xclusive Designers Week  for Lufthansa.


Agency : BBDO
Client : Lufthansa via BBDO
Digital Director : Nathalie Samacovlidi
Account Director : Nasos Papachristoforou
Digital Manager : Kelly Tokas
Creative Director : Periklis Matsoukis
Senior Art Director : Kostas Dalianis
PR Director : Bia Enotiadi
Designers Award Sponsor : Lufthansa
Official Makeup Sponsor : Shiseido
Official Hairstyling Sponsor : Rene Furterer


Lufthansa a member of Star Alliance, after a 3 year long rebranding positions herself as the new premium airline and becomes the gold sponsor of the Athens Xclusive for new designers awards at Fashion Week. All  fashion shows took place at the historical Zappeion Hall. Following the brand's refresh, the #SayYesToTheWorld campaign proposes an appeal.  

True to its vision, and contributing in every chance to the promotion of new talents and young entrepreneurship, Lufthansa chooses to support the New Designers Awards through the  #SayYesToTheWorld campaign. Passing on the message that a wonderful world, full of opportunities and experiences awaits to be discovered. Valuing the brand's mission, the marketing strategy, organisation plan as well as all visual touch points speak a  universal language of inspiration, self-reflection and new opportunities.