Agency : BBDO
Client : Nivea via BBDO
Digital Director : Nathalie Samacovlidi
Digital Manager : Kelly Tokas
Creative Director : Daphne Patrikiou
Senior Creative : Giannis Mazarakis
Artwork photography courtesy of BBDO
Portfolio photography by Kelly Tokas
Event was held at Smart Park in Spata, Athens and welcomed more than 30.000 visitors in 2 days, making it the biggest event of Nivea ever organised in Greece.
Nivea has have been caring about skin for more than 130 years. By staying close to the consumers and developing innovative skin care brands that are tailored to their needs, they have successfully earned the consumers' trust . Their mission is to work as one global team, with one focus: making people feel good in their skin. The future projection is to become the number one skin care company in the worldValuing the brand's mission, the marketing strategy, organisation plan, visual touch points as well as the digital promo and the event venue were emphasising the product's core values while boosting awareness with 7 of the most influentialcelebrities in Greece. Campaign management included Nivea Act of Caring and Nivea Sun Protect & Moisture respectively.