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Schwarzkopf  understands the role hair plays in people's lives. The brand has fully dedicated its vision to hair in order to facilitate people to express who they are or want they want to be. By encouraging all consumers to find the looks that excite them, make them feel beautiful and help them feel at their best, so they can be confident to express who they are. Valuing the brand's mission, all digital activations, PR proposal and pitch desk expressed Schwarzkopf  vision to diversity.