Digital strategy and deck design for national airline Swiss Air.
Agency : BBDO
Client : Swiss Air via BBDO
Digital Director : Nathalie Samacovlidi
Account Director : Nasos Papachristoforou
Digital Manager : Kelly Tokas
Creative Director : Periklis Matsoukis
Senior Creative : Kostas Dalianis
Artwork photography courtesy of BBDO
Portfolio photography by Kelly Tokas
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The national airline of Switzerland, Swiss Air, a Star Alliance member, embodies traditional Swiss values and is committed to delivering the highest product and service quality. Being moderately sized, it is also particularly well equipped to get and remain closer to its customers and to offer them an air travel product that specifically tailored to their individual needs. The digital strategy and pitch deck design were based on the new campaign headline ; Swiss quality has its price, a surprisingly low one.