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The Famous Grouse

2018/19

Awarded digital strategy, online activations and pitch deck design for The Well Deserved Grouse 

campaign .

CREDITS —

Agency :  4 Wise Monkeys

Client : The Famous Grouse via 4 Wise Monkeys

Account Director : Giannis Stoubos

Account Manager : Kelly Tokas

Account Executive : Fenia Sara

Creative Director : Kostas Loukadakos

Senior Creative : Hercules Sivitanidis

Digital Director : Evridiki Gavalaki

Videos courtesy of  4WM

Portfolio photography by Kelly Tokas

MORE INFO —

The Famous Grouse, a historic brand of blended whisky, aimed to enhance brand equity and make its famous blend more premium and meaningful to consumers. Based on the insight that people 

rarely find time to celebrate their achievements  the campaign's purpose served as a voice. By giving online users the opportunity to speak for themselves through a digital platform, celebrate a well-deserved moment and enter the contest to win personalised bottles and a trip to Scotland.

FIGURES —

Online Participants : +34% vs last year

In total more than 10.000 participants across Greece participated and a total of 100 winners 

of personalised bottles. 

Awards Received : 2